Everything You Need to Know About the Customer Journey

The customer journey is one of the most vital aspects of any business. It gives you a whole new perspective on what your customers experience with your company. Here are the key factors you need to understand about the customer journey, and how mapping that journey can help your business succeed.

1. You Can Break it Down into Three Parts

The customer journey is long and complicated, even when you have streamlined the entire process, but the entire thing can be broken down into roughly three parts: engagement, connection, and success.…

The Importance of Brand Strategy in a Successful Business

It doesn’t matter where your business is in terms of its development. Whether it’s a start-up, a small business, or a mid-to-large-sized business on its way to branching off and becoming a corporation, it has taken a lot of work to get to where you are. And that amount of work didn’t just pull itself together. Your business is unique. Your market is unique—the fact that you’ve discovered a niche in the market that can be fulfilled by your business necessarily means that your business is doing one-of-a-kind things.…

Opt for Twitter Marketing Service – An Essential Part of Today’s Business

Twitter marketing service has become an essential part of today’s business. While you are implementing social media strategy, never forget to include twitter marketing in your advertising campaign. Twitter has more than 310 million users every month and has become one of the favorite social media networks from where people can get chunks of news consumption. Moreover, out of these users, more than 83% are active on mobile.…

What to Include in a Medical Marketing Campaign?

No matter which business you are in, marketing is a must to stay abreast with the competition around you. Be it a small marketing initiative or an elaborate marketing campaign, it involves a lot of strategy and understanding of customer psychology. You need to understand your market and find your target to market effectively. Marketing becomes much more complex when we are dealing with an industry like medicine  which essentially runs on trust and values.…

Three Steps to Finding a Creative Agency for Your Startup

Startups need fast results. When you are starting business, there is definitely a learning curve.  You have so many things on your plate to deal with that you are bound to make a few mistakes.  It’s common for startups to focus on development and design, but without marketing no one is going to see what a great product you have made.…

All You Need to Know About Mortgage Direct Mail Marketing

One thing that a mortgage business requires from its customers is their trust on the company and the services it provides. Convincing a prospective customer to do business with you that involves big money and high stakes is no joke. There are a lot of ways a business could market its offerings and services, but only few could gain the trust of customers and compel them to take actions.…

Benefits of Hand Addressing Direct Mail

There was a time before emails and smartphones when people eagerly awaited their mails in their mailboxes. Personal letters, all kinds of bills and coupons, magazines, brochures, catalogues- everyone’s mailbox used to be filled with both wanted and unwanted junk. However, this trend gradually changed over the years with the advent of internet, emails and text messages. It is true that almost no one uses postal services anymore to communicate with one another, and the bulkiness of the mail in mailboxes has reduced too.…

Direct Mail for Non Profits – Some of the Best Practices

Direct mail is the best way to engage people and get in touch with donors who cannot be connected easily through email. As per CMO Council statistics, 70% of Americans feel direct mail is more personal form of communication. But making it work for you isn’t a simple task.

So, here are some of the best practices that will ensure success in your direct mail marketing campaign.…

Direct Mail Marketing Ideas for Non-profit Fundraising Events

Running a non-profit organization, you might depend highly on the generosity of the government and local community that provide funds in the form of donations and grants. And the fundraising process is always difficult and requires a lot of effort to generate interest.

However, the process is not that complex when you use direct mail marketing.  That is because there are certain ways in which you can capitalize the advantage of direct mail marketing to generate significant interest.…

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