Category Archives: Marketing

Benefits of Hand Addressing Direct Mail

There was a time before emails and smartphones when people eagerly awaited their mails in their mailboxes. Personal letters, all kinds of bills and coupons, magazines, brochures, catalogues- everyone’s mailbox used to be filled with both wanted and unwanted junk. However, this trend gradually changed over the years with the advent of internet, emails and text messages. It is true that almost no one uses postal services anymore to communicate with one another, and the bulkiness of the mail in mailboxes has reduced too.…

Direct Mail for Non Profits – Some of the Best Practices

Direct mail is the best way to engage people and get in touch with donors who cannot be connected easily through email. As per CMO Council statistics, 70% of Americans feel direct mail is more personal form of communication. But making it work for you isn’t a simple task.

So, here are some of the best practices that will ensure success in your direct mail marketing campaign.…

Direct Mail Marketing Ideas for Non-profit Fundraising Events

Running a non-profit organization, you might depend highly on the generosity of the government and local community that provide funds in the form of donations and grants. And the fundraising process is always difficult and requires a lot of effort to generate interest.

However, the process is not that complex when you use direct mail marketing.  That is because there are certain ways in which you can capitalize the advantage of direct mail marketing to generate significant interest.…