Direct Mail Marketing Ideas for Non-profit Fundraising Events

Running a non-profit organization, you might depend highly on the generosity of the government and local community that provide funds in the form of donations and grants. And the fundraising process is always difficult and requires a lot of effort to generate interest.

However, the process is not that complex when you use direct mail marketing.  That is because there are certain ways in which you can capitalize the advantage of direct mail marketing to generate significant interest.

Direct Mail Marketing Ideas for Non-profit Fundraising Events

Are you wondering how? Then read on! Here we provide you with a few ideas about how to use direct mail for nonprofits and fundraising events.

Try Something Different

There are several non-profit organizations that do good work. You need to do something different to stand out and attract potential supporters. So, why not try using direct mail marketing to reach people? This marketing method still holds ground in this digital age, as it can be more personalized to influence a person’s mind.

You can use a flyer, a postcard or a mailer. There are many options to choose from when it comes to direct mail marketing. If you send something that serves a purpose, it will encourage the people to act rather than to ignore it as a regular marketing gimmick. You can even devise a newsletter strategy that gives you the opportunity to build a relationship with your donors through regular interactions.

Be Informative

You can provide a lot of information in a mailer, but you should also make sure that it does not become overbearing. You should thus ensure there is a flow of information with a good layout design and choose an appealing font. Say what your organization does and how people can do their bit in changing the lives of those in need. Also, do not forget to provide simple contact information.

Use a True Story

When you plan your non-profit fundraising event, make it a point to tell some success stories of people who have benefitted from your organization. Always remember that every successful story translates into goodwill that will help you easily connect with your donors. You can use these stories in your fundraising letters or newsletters.

Be Specific About Your Needs

When you ask people to give their hard earned money to help others, it is always necessary to tell them how the money will be used. It is your duty to tell them about the good work that your organization will do with their money and who the beneficiaries will be.

Indicate a Deadline

If you are seeking funds for a social project, always mention a deadline. This creates a sense of urgency and causes people to react faster. For example, if the funds are required before a certain date, mention it a few times in your letter. Urge the donors to respond to the request before the deadline passes.

Create a Bond between the Donors and Recipients

The appeal that you make should work to create an emotional bond between the donors and the recipients of the donor’s gift. As mentioned earlier, you can tell a story about someone who has benefitted from such donations.

Quantify an Amount

It is always a good policy to quantify an amount which you expect from donors. Though the idea may sound contrived to you, it is more effective when you honestly tell people the amount you expect from them. Do not hesitate to ask for donations in multiples of $25. It is seen as a high amount, but donors respond well to such an approach and they will not mind sending checks of $2 500 or more for a three-month or year scholarship.

Be Fun

Your direct mail does not have to be full of serious anecdotes and information. Add a fun element by using jokes, quotes and important dates in an enjoyable format. This will make sure that the direct mails ( potential donors are not received as a demanding note or a preaching letter.

Raising funds can be difficult in today’s times due to financial hardships and economies dwindling. It is important that you put in a lot of effort to make your non-profit fundraising event a success. Once you have your mailing list ready, you can use the abovementioned ideas to spread the good news about your event and beat the drum for funding.

Have you used direct mail marketing for a non-profit fundraising event?