Category Archives: Tips
Why Baidu is the Best Way for Marketing to Chinese Consumers?
Baidu is one of the most powerful search engines that is used by millions of people in China. Baidu Inc was incorporated in 2000 and has emerged as a popular platform with an unprecedented reach.
Google was banned in the Chinese Mainland in the year 2010. However, users in Taiwan and Hongkong continue to use google. Apart from these users, the primary choice for search engines for the majority of the Chinese population is Baidu.
If you are planning to extend your marketing efforts to target Chinese consumers, you must incorporate Baidu SEM in your marketing efforts. Here are a few reasons why Baidu is the best way to market to Chinese consumers.
Baidu holds a large market share.
Baidu is the second largest search engine in the World and holds about 76% market share in China. The robust platform is referred to as Google of China and dominates the Chinese market entirely.
The search engine has been growing since its advent in 2000 and has rendered the other search engines ineffective. With such a huge market share, Baidu SEM is a colossal and inevitable part of any marketing campaign in China.
People in China like to do research.
Research is the first step of the purchasing process in china. Chinese consumers like to do their research before making a decision. Only when they are satisfied with the information obtained, they proceed to make purchases.
Also, Chinese people are highly connected users, and the number of internet users on Baidu is increasing by the day.
Chinese consumers have a preference towards brands that they know and trust. Hence using a robust platform like Baidu is imperative to the success of your marketing efforts in China.
Chinese consumers are responsive to advertisements
Most consumers look at online adverts and promotions as disruption and inconvenience. This is not true for Chinese consumers. They are not only tolerant but also welcoming to advertisements.
When presented with relevant adverts, Chinese users are more likely to click on the ads to learn more about the product and brand. Hence, if you execute your marketing strategies efficiently in China, it can generate better reach and clickthrough rates.
Baidu is a robust and widely used platform
Baidu is a highly used search engine in China. It is no surprise that the platform offers a colossal reach.
The success of any marketing campaign depends on the number of users that the advert reaches. Also, with a high reach, it is easier to find potential consumers for your products.
Baidu offers you a unique opportunity to enhance your customer reach while maintaining your budget. Baidu is highly cost-effective especially considering the return you will be getting on your investment.
Statistically, Baidu has a much larger audience as compared to any other platform in china.
Baidu offers high activity and retention.
The wide reach of Baidu is also replicated in its activity levels. Baidu receives more than 5 billion search requests per day, which is very high even in comparison to Google.
For each visit, the time spent by the users is similar to that of Google. This means that Baidu has a high activity level and similar retention to a powerful search engine like Google.
Baidu is focused on Chinese consumers.
If your business is primarily focused in China or you are planning to venture into the Chinese market, Baidu SEM can be a powerful aid for your marketing efforts.
Unlike other platforms, the majority of Baidu users are located in China. The Baidu community is growing exponentially and offers a unique opportunity to target your marketing effort to the Chinese Mainland.
These are some of the important factors that make Baidu a prime choice for marketing to Chinese consumers. Baidu is a revolutionary platform in China that can create huge returns when utilized properly.
What to Look for When Choosing an Esports Agency
The world of eSports has been growing exponentially and has started to explode. Some experts believe that it will become a billion-dollar industry by 2023. The industry is huge and so are the opportunities. That is why it is so incredibly important to choose the right eSports agency.
The best eSports agencies are perfectly poised to help any brand harness the popularity of the industry. Choosing the right eSports agency is an important first step for any business that is interested in breaking into this market or looking to expand.
Here are 10 important questions to ask a potential eSports agency before signing on the dotted line:
1) Does the agency understand eSports?
Just because an agency is successful in other areas does not mean that they will be successful in eSports. It is important for the agency to have experience within the industry. A successful eSports agency also employs creatives that have their own personal love of eSports.
2) Does the agency understand the target audiences?
A great eSports agency understands the unique audiences of eSports. Since each game has a different set of fans, just like in athletic sports, it is important that agencies understand and are able to target audiences well.
3) Does the agency have experience with various forms of digital marketing?
Though eSports agencies utilize all forms of media for their marketing plans, the majority of the eSports audience is most easily accessible through social media. It is important that the agency does not limit itself to just Twitter and Facebook, but that it also utilizes the platforms that many gamers are using, including, but not limited to, Twitch, YouTube Gaming, and Steam. They also are able to position influencers and utilize bloggers to help get their client’s message to the right audience.
4) Can the agency see the big picture?
It is important that an eSports agency can see this thriving industry as the diverse group it is. They need to be able to help their clients to achieve success in this huge industry without losing track of the client’s specific goals.
5) What is the agency’s track record with eSports?
Working with an eSports agency that has proven success in the industry is extremely important. Experienced agencies can draw from their past experiences and improve their strategies even further. Potential eSports agencies should be able to show the data backing their successful campaigns.
6) Is the agency good at communicating?
Just like in any other industry, working with an agency with great communication skills is hugely important. They need to be able to listen to and understand their client’s goals and then communicate well the steps they will take to achieve those goals. A great eSports agency is easy to talk to, wants to hear the client’s ideas, and is eager to keep the client up to date.
7) Is the agency data-driven?
A successful eSports agency tracks data all the way through the process. This enables everyone involved to see what is working (and what isn’t working) so appropriate tweaks can be made. Though it seems like agency work is all creative, successful campaigns are always based on the backbone of data collection and understanding.
8) Does the agency employ talented creatives?
Creative thinkers are an incredibly important part of a successful partnership with an eSports agency. The agency needs to employ a mix of creatives who have different experiences to draw from. Success comes from mixing a wide variety of creative ideas to build a fresh and innovative plan.
9) Are people lining up to recommend the agency?
People love to recommend their favorite businesses. They want to feel like the hero when someone else has an equally incredible experience. The best eSports agencies will have a long line of past and current clients ready to tell anyone who will listen all about their successful collaborations.
10) Does the client feel comfortable with the agency?
It is incredibly important that the client feels completely comfortable trusting the eSports agency. There is a lot riding on the work they are about to do together. The client should talk to the potential agency about any concerns they may have before any agreements are signed.
Choosing the right eSports agency is an important decision. Any business who is looking for a new agency will have increased success if they keep these important questions in mind.
What Every Entrepreneur Must Know to Sell to China Online?
Many Indian companies are trying to expand their business in other countries online to have a global presence in the digital era. In that line, every entrepreneur must be aware of certain things if they want to grow their company just by sell to China online to draw Chinese customers’ attention.
Let us look into the key things to consider before venturing into business as a beginner for all those passionate entrepreneurs out there.
1. Learn the Experience of Previous Investors
Many investors share a high experience in the Chinese market and would guide you through the difficulties. Talk to them or try to find their experiences shared publicly on online websites and then invest prudently in it by knowing about the whereabouts.
2. Understand the Preferences of Chinese Consumers
There is a common presumption that Chinese customers are interested in sophisticated items and fashion like clothes and jewelry. This is the key aspect in boosting the revenue as an entrepreneur because you sell what they want and mainly that is in high demand in their country, and they can enjoy buying it online at the comfort of their homes. Make use of popular platforms like WeChat to increase brand awareness among the public in China.
3. Check for Active Promoters
As an entrepreneur, one must be choosing a powerful promoter who will serve as a loyal partner in enhancing the reachability of the brand. Many websites in China work dedicatedly for brand promotion for the wellness of the business. You can pay them competently and hire them to spread your brand across a wide number of platforms to boost more revenue for the business.
4. Set Flexible Payment Options
Setting up a hassle-free payment process for Chinese consumers is crucial to keep them engaged in your business and for easy checkouts. Alipay and WeChat Pay are two predominantly used apps for making payments in just one click by billions of users.
Most Chinese customers are comfortable with the familiar platforms for completing payment due to the trust factor. Hence, set WeChat so that they can pay confidently to serve customers cordially.
5. Send SMS Reminders for Subscription Based Payments
Although Chinese customers are okay with recurring payments, it is good to send SMS notifications on WeChat before deducting the subscription’s monthly payment. This will keep them notified before plan their finance accordingly or raise a cancellation request if they wish to suspend the subscription.
6. Get to Know the Perception of Chinese Customers
Chinese people go crazy about discounts, wish to list the products, and wait for offers to buy them. Besides, they like to see more images of the products before buying on the particular site.
So, portray more pictures on the websites to grab their attention, and if they enquire about discounts, it is more likely that they wish to purchase your products. So, offer a reasonable discount to delight them and to keep them as valuable customers.
7. Employ a Round the Clock Support Team
It is good for any business to have chat functionality to connect with the customers virtually. If you are an entrepreneur selling to all countries, all you can do is set up a filter option on the chat menu to filter Chinese customer messages and respond to them immediately to instill confidence in buyers about your brand.
The tendency of Chinese customers is they expect prompt responses from the seller they intend to buy. Communication is essential for them as they wish to build a rapport with their sellers and know them better for future engagements.
Therefore, hire a dedicated team to cater to their queries and keep them comfortable throughout the shopping experience to win their trust towards improved sales.
How Does Baidu SEM Work?
Baidu Search Engine Marketing is indispensable for companies to improve their visibility in the Chinese Mainland. Baidu is the popular search engine in China with 222 million users on its app and is growing at a rate of 22 percent every year. The stats are shared by the company itself. This shows how important is for businesses to focus on Baidu ranking.
Baidu SEM is one fast way to push an event like China SEM in London. This is a fast-tracked approach when combined with organic SEO efforts in maximizing the visibility of any event or brand.
Baidu Search Engine Marketing involves many aspects. They are explained below for your convenience.
Account Registration: Baidu requires anyone who wants to start SEM to be registered with it. However, the process of registration may take many months. One can expect a minimum of 2 months to sometimes 6 months at a maximum. Besides, there can be much paperwork that needs to be handled to get permits. Most documents shall be in Chinese and here’s where you will need the helping hand of a local digital marketing agency in China.
Types of ads: Baidu allows different types of ads. They include display ads, text ads, search ads, and information feed ads. You can choose one or all that matches your needs and budget.
Pricing: Baidu ads bidding depends on various factors including bidding prices, quality score, and trust score of your company. It also considers the user’s behavioral data when they search for a related term or product that is in line with your business.
Trust Score: Baidu’s trust score is a kind of count that is allotted to websites based on many aspects. Sometimes, a website can even get a penalty from Baidu, which will lessen its trust score. Top websites such as one related to China SEM in London score good trust score in Baidu.
Components of Baidu PPC
There are three main components of Baidu PPC: Keywords, Campaigns, Adwords.
Keywords: These are the search terms that users look for when searching for a product or service on Baidu. Digital marketing experts will provide you a set of related keywords that match your product’s or event’s needs or anything that you are looking to promote on Baidu.
Campaign: This is what you run to promote your company or brand. It is a set of ads targeted at specific users. It can be dependent on a location or a language or anything specific. You should take care of the negative keywords, location that you are targeting, and customer personal precisely to maximize the returns from your campaigns. The more details you look at, the better the results.
Ad groups: These are the groups of ads that share a common set of keywords along with the bidding prices. AN advantage with Baidu is it places paid ads in proximity to organic ads. Thus your audience will not find that the brand is advertising. The approach looks natural and authentic which will instill more trust in the buyers.
Why should you focus on Baidu SEM?
Baidu SEM allows flexibility in your ad campaign budgeting. The amount that you wish to spend daily/weekly/or monthly is in your hands. In this way, your SEM budget will no more be burdensome for you. This is one reason why marketers prefer Baidu for SEM.
On the other hand, the CPC of Baidu SEM is lesser than the maximum bidding price like most other search engines. Baidu also has its tracking tools that will help analyze the performance results of your campaign.
Baidu is one go-to destination when you want to get close to a Chinese audience. Search engine marketing when topped up with organic SEO and social media marketing will yield the best results. You can leverage the power of Chinese social media as an addition to Baidu SEM to draw more attention. All these campaigns together will give you the best results in your expected timelines.
China is rapidly growing in terms of cross-border e-commerce and search engine marketing. Chinese users believe in spending on overseas products provided they have good visibility. Most products like cosmetics, lifestyle items, baby products, apparel are a huge hit in China mainland thanks to the power of Search Engine marketing that the companies leveraged. Get the guidance of a local digital marketing agency in China and boost your brand’s visibility with Baidu SEM. Questions? Drop them in the comments.
What to look for in a lifecycle marketing agency
For businesses that sell products or services, lifecycle marketing should already be a part of their digital repertoire. If not, they’re missing out on a whole world of opportunity, especially as the traditional sales funnel model – flyers, newspapers, billboards, magazines, and TV – becomes more and more obsolete. With so many advancements in technology and digital platforms, these traditional forms of advertising no longer accommodate the many ways consumers interact with businesses and shops. Not as well as Facebook pages, Instagram stories, TikTok videos, and sponsored online ads do. There are so many more options to choose from, and there is so much information available within seconds that consumers are more knowledgeable and more hyper-aware of their purchases than ever before. This is exactly where a Lifecycle Marketing Agency comes in – their teams understand the lifestyle and digital dependency of mobile users, helping bring businesses into the 21st century with the most up-to-date strategies for connecting with and retaining new clients.
What is Lifecycle Marketing?
Because of the worldwide digital dependencies people have developed, a Lifecycle Marketing Agency focuses on appealing to the lifestyles of mobile users. Rather than focusing on separate campaigns, they analyze the entirety of a customer’s journey to build better relationships with them in order to turn them into a committed, repeat buyer. This is no easy task as modern buyers are not nearly as predictable as previous generations.
The Three New Buyers
There is an entire generation of people who don’t know what it’s like to grow up without a smartphone. The ability to simply reach into their pockets and pull out a handheld computer that al-lows them to learn, do, or buy things whenever and wherever they want has led to a whole new de-mographic of shoppers. A Lifecycle Marketing Agency understands who these buyers are and what they want.
1. The Well-Advised consumer is the consumer who wants to make purchases based on their ethics and morals, rather than on price point or branding. In order to sell to this buyer, a busi-ness must be able to tap into their conscience and connect with them on a deeper level. It isn’t enough to just make them aware of a product; they also need to inform them about why this product is unique, sustainable, and worthy of their money. A Lifecycle Marketing Agency has the know-how to go deeper than surface-level copy, appealing to the values and belief sys-tems of the well-advised shopper.
2. The Right-Here consumer expects all mobile experiences to tailor to them and what they want and need right here, right now. They are not interested in paying for shipping fees or in waiting weeks for a product to arrive. A Lifecycle Marketing Agency understands that these are the types of buyers to google “near me” when searching for what they want.
3. The Right-Now shopper wants the most convenient shopping experience possible, regardless of time and location. Appealing to this shopper requires flexibility and on-demand service, which a Lifecycle Marketing Agency can help any business provide.
The Framework of Lifecycle Marketing
A Lifecycle Marketing Agency is focused on providing customers with the kind of marketing and com-munication they actually want rather than blasting thousands of imboxes with the same emails and promo codes. After all, does every customer on a mailing list really want the same products? Do they all live in the same location? In order to connect with customers in an organic and personal way, in a market that is saturated with similar content, a Lifecycle Marketing Agency needs to gain a genuine understanding of who this audience is. This requires a lot of trial and error, but the result is a stream-lined marketing process that is efficient and effective in getting results. This framework includes three key factors:
1. The Attract Phase: the first step of lifecycle marketing is getting the attention of prospective customers. In order to do this, a Lifecycle Marketing Agency must first target this audience with content that will spark their interest, so much so that they give their information over to a business by signing up for an email or creating a customer account.
2. The Sell Phase: once a Lifecycle Marketing Agency has gained a customer’s attention, they will need to move on to the sell phase. In order to properly execute this phase, a business must understand their key audiences so they can reach out and share more about their products and services. As mentioned above, not every buyer reacts to the same information in the same way. Some prefer an alluring deal while others want to know more about manufacturing. It’s important to know when to offer which so that a sales pitch can be made.
3. The Wow Phase: this is the most critical phase for a Lifecycle Marketing Agency. Once a sales pitch and transaction have been completed, it’s time to work diligently to retain this customer and turn them into a repeat buyer. How is this done? Through thoughtful incentives, valuable (and free) information, exceptional content, and tailored offers.
SEO Services – Basic and Popular SEO Solutions
When it comes to SEO services in Houston, businesses in the lookout of reliable SEO service providers should understand the basic services offered by SEO professionals and the focusing areas of these services. While there’re three main types of SEO services, with the evolving digital marketing concepts and its opportunities SEO services are extending its area of practice. Here, in this article, we highlight these 4 kinds of SEO practices which include the primary three of them.
On-Page SEO
On-page SEO is an integral part of basic SEO services and refers to the SEO practices in order to improve the ranking of a website in the organic search process. While working within the page, on-page SEO procedure involves publishing superior-quality content, optimizing headlines as well as HTML tags consisting of title, header, or meta description or tags. It ensures the search engines that your business website is well informative, trustworthy, and having the capability to boost user’s experience and help in the rank building in Google’s SERPs.
Off-Page SEO
Whereas the functionality of on-page SEO relates to every aspect or action undertaken on the pages of a website, off-page SEO entails to indirect activities – such as the creation of backlinks, which requires to be accomplished expertly, diligently, and honestly in order to persuade the search engines regarding the recognition of your website that benefits you with the higher ranking of your website in organic search. Given that Google concerns about the content of your site or what is published in it to conclude the weight of your page and accordingly finalizes your page rankings.
Naturally, it’s a vital step that comes under the SEO services to chase off-page SEO techniques in combination with on-page optimization. There is a widespread misconception among newcomers in SEO services that off-page page involves merely link building, however, with the evolvements and digital services it can go beyond that whilst using bookmarking has been in the mainstream due to its high value signaling to search engines that affirms Google that your website is a dependable source of information for customers best experience.
Technical SEO
On-the-contrary, Technical SEO is all-around SEO services in Houston that act behind-the-scenes and boosts your ranking in organic search. In this procedure, your SEO expert does the needful to improve the structure in addition to the content of your website for effective crawling and indexing by Google. Due to high technicalities, commonly technical SEO concerning activities are performed by top talented SEO developers and analysts with in-depth SEO technical knowledge that just not helps boost your search engine results, however, if both your On-page SEO and Off-page SEO are done efficiently, with improved technical aspects, they work considerably superior and impactful to determine the amount of traffic through your website.
The activities of technical SEO include improvement of site loading improving speed, maximizing the backend code of the website that communicates the search engine as to which pages it should index and which ones to overlook. It providers needful directions in case a page moves with canonical URLs to avoid risks of duplicate contents apart from adding the structured data and other aspects which may directly convey the search engine regarding the way the site needs to be displayed for user’s best experience.
Considering the gravity of On-page/ Off-page and especially the complexities to technical SEO, businesses are recommended to work with highly seasoned SEO experts rather than a novice in the industry to avoid damaging your web ranking to a great extent.
Local SEO
Apart from the three SEO services in Houston, the consistently changing digital marketing concept and its scope have brought into the importance of local SEO in the mainstream. These SEO services help in optimizing your business website as well as content to become visible in the regional search results where you’re operating. Local SEO differs from the standard SEO services while it’s chiefly focused on SEO activities and researching keywords that brining more traffic from local areas to your website and provides you local recognition.
What You Need to Know to Sell Online in China
Hire Experts to Sell to China Online
It’s a fact that irrespective of the happenings of recent times that shook the world because of the unanticipated attack of the Novel Corona Virus, business activities will continue to flow with the same global perspective as before. For sure, there will not be a looking back, because the world has become almost one entity due to the growth and expansion of the technology and the related tools. The internet has made the vast world pragmatically tiny, and every business house will be looking for augmenting their sales revenue by entering all the possible markets. That said, the grand market potential of China makes the country a suitable place for all businesses, and they take all the possible steps to pierce into the market. However, to sell to China online, professional proficiency is imperative. Only expert SEO agencies that have hands-on experience in promoting business activities in China will be able to sort out things right for you. They will guide you properly so that you can sell to China online effectively.
What You Need to Know to Sell Online in China
Of course, Chinese products have a global reputation, but that does not mean that the Chinese people show abhorrence to western products. The bulk of the population has a penchant for buying such products akin to the other areas of the globe, and they go for these whenever they get a chance, and they go for these whenever they get a chance. However, businesses that intend to diversify their business activities to China must be aware of some practical points.
- One main point that one will have to comprehend is that the methods of online marketing are distinctive in China and not in the same way as in the rest of the world. In this country, they have their specific search engines like Baidu, Qihoo 360, Sogou, etc., and the online platforms must go well with the algorithms of these search engines. The SEO agency that does your optimization works must be well aware of the functioning methods of these search engines. The Chinese population value these search engines and microblogging sites, and there is a high probability that when you do your business promotion campaigns through these, you are sure to succeed.
- You must make sure that all the contents are in the local language, Mandarin. Chinese people give preference to their national language, and only when the website contents are in this language, people will look through the web pages. Besides, the contents must be valuable as regards the products you sell. Readers must get a precise idea about the products by reading your web pages.
- In the same way, the country has specific social sites, and the SEO manager must be aware of the functionalities of these microblogging sites. Only then, fruitful interaction with the customers will be possible, which will lead to the augmentation of sales. This is the best method to augment the site traffic and will earn new clients and retain existing customers.
- Businesses must host their websites in China, and make sure to optimize the same for all devices such as desktops, laptops, notebook computers, tablets, and smartphones. Such definite optimization is a must, as in our time, people use all these devices. While doing this, they must remember that there are some specific popular search engines in China and must do the optimization in sync with those search engines.
- Another main point is that customers must get easy payment options. Companies must make sure to incorporate the popular payment options like WeChat Pay, UnionPay, MasterCard, Visa, AliPay, PayPal, etc.
To Sell to China Online – Hire an Expert SEO Agency
When you search through the internet, you will be able to find a lot of digital marketing companies that have experience and expertise in performing online advertorial campaigns in the region where you want to sell your products. You must shortlist some SEO companies after perusing the details given in the web pages and select the best suitable one by considering the experience, services provided, customer reviews, and the pricing.
Digital Agency – Boosting the Brand Recognition
The most successful companies have the same thing in common: a strong brand identity. Branding brings consumers and companies closer together through powerful storytelling and the development of an intricate relationship. Brands put a face to a company. They act as a point of understanding and help consumers navigate a company’s identity. The most popular products can be recognized by a logo, a slogan, or even a color scheme. All these elements are roots of brand identity and are powerful drivers in the marketplace. Digital agencies in Austin know the ins and outs of building brand recognition, and for companies looking to give their own brand a boost, collaborating with experts in the field is the most effective approach to building a strong brand. Before getting started on the journey of brand building, knowing the basics of branding will make navigating the process a bit easier.
What is a Brand and why is it Important?
“Building a brand” is a common term that, while thrown around almost too much in the marketing world, isn’t fully understood by companies across the board. A brand can be thought of as a company or product’s story. A brand is what consumers think of when they see a logo or a commercial; it is a company’s essence. What makes building a brand so important is the role of brand recognition within the marketplace. When a company has a solid reputation, their brand is revered and respected. This positive branding is not built overnight, and there are a number of digital agencies in Austin that are dedicated to helping companies expand their brand recognition.
Building a brand takes time, consistent messaging, and dedication to honoring a company’s values. Of course, depending on the industry, not every company is going to have an elaborate mission statement that drives their branding, but having a well-established brand, supported by a digital agency Austin, develops a relationship of trust between companies and consumers.
Methods of Building a Brand
Branding is a chance for a company to share their own story and introduce themselves to consumers around the world. The most important aspect of building a brand is consistency. All messaging and advertisements from a company should tell a similar story. Advertisements that stretch too far from a company’s values and identity are often seen as ingenuine and even confusing. This consistency can be as simple as maintaining a company slogan and working with the same color scheme, or as complex as rooting all messaging in a value system. Branding is a way for buyers to get an inside look into what a company is about and what values drive their mission. Partnering with a digital agency in Austin is an effective way for companies to develop their own brand identity.
The Role of Digital Agencies in Brand Recognition
Building a brand does not happen overnight, nor does a good brand come about without the assistance of experts in the field. Digital agencies are specialists in brand development and work alongside businesses to create compelling narratives that let a brand truly shine. There are a number of steps involved in brand development. Digital agencies come equipped with experience and an understanding of each step, and further, ways to make the process a company’s own. The best digital agencies will come ready for collaboration. After all, their mission is to help a company develop its identity – not create an identity for a company; however, some identities need a bigger push than others. The best digital agency in Austin will come ready to do the pushing.
Finding the Best Agency to Partner With
The ideal digital agency in Austin will have experience within the company’s field. For companies looking to partner with an ad agency, it is a good idea to do some research on an agency before signing the dotted line. Look over their portfolio, watch the advertisements they create, get an informed impression of the type of material the agency has had a hand in shaping. Collaboration is key when hiring an external body to develop a brand strategy. Building a brand can be a delicate process and a company needs to know the digital agency they are working with understands their company values and what story their brand needs to tell.
Why Your Online Presence in Baidu Advertising is So Important?
Baidu is the largest search engine and advertising platform in China. It is entirely Chinese-focussed and has the biggest index of Chinese web pages. There are other search engines as well but no one stands against Baidu including Google. So, if you are planning to promote your business in China, the world’s largest digital market, you cannot do it without Baidu advertising (adstochina.westwin.com/baidu-advertising). Let’s deep dive to understand more about it and the advantages.
How Does Baidu Advertising Work?
Baidu advertising is mostly referred to as Baidu PPC which is a paid online marketing and advertising solution for your business and works similar to Google Adwords. You have to create ads with relevant keywords that will target consumers. When users will search for those targeted keywords on Baidu, your ad will appear prominently on Baidu’s search engine results page, which increases its likelihood of being clicked. Baidu pay per click advertising is the fastest and most effective form of online promotion in China that delivers instant results.
Why Baidu Advertising?
Now, let’s see the advantages of Baidu Advertising:
Improved Visibility
With an ever-increasing number of products and services being marketed every day in a country like China, gaining online visibility is not possible without advertising on Baidu which has a 95% penetration rate and holds more than 78% search engine market share. It receives billions of new queries every day. And whenever a person searches for something, Baidu search results display the advertisements. For organic search results, a user has to scroll down. So, you can reach a large number of people looking for products and services in your business category.
Increases Website Traffic
When users will click your PPC ad, it will take them to your website, thus increasing website traffic. And there will be a high possibility that many of these users will turn into customers. Also, the Baidu Brand Zone is a remarkable way to capture traffic through search engine results. It is a monthly paid service that allows you to dominate the Baidu search engine results page with information about your brand.
Cost-Effective
Advertising on Baidu is cost-effective. You are charged a minimal fee when prospective customers click your advertisements. In fact, if you are a foreign company entering the Chinese market, you will find that the cost of advertising is comparatively lower. You can customize the daily/weekly spending cap for PPC ads to manage your total budget.
Packed with Powerful Tools
To help you with your advertising campaign, Baidu offers a wide range of tools for keyword research, ad monitoring, and performance analysis.
Baidu Zhishu is one such tool that provides insights into the search volume of keywords, search trends and other information that will be useful while devising ad campaigns. It also offers a keyword planner that is integrated into the PPC platform. It is helpful in choosing the right keywords for your content.
With Baidu PPC, you can easily track your campaign performance. Baidu Tongji is Baidu’s own analytics platform that allows you to track the number of visitors to your site, the time they visit and where they come from. This is a great way to know which advertisements are doing well and which aren’t.
Good Return on Investment
With improved targeting capabilities, Baidu advertising helps you focus on the exact set of customers and thereby yields maximum results. Using the right keywords and selecting the appropriate time and location for your ads will enable you to effectively zero in on your potential customers. As a result, you can expect a good return on investment.
Growing Platform
The internet user base in China is growing rapidly which in all probability means that even more people will use Baidu on a daily basis in the coming future.
Conclusion
According to DMR reports, the number of mobile devices that Baidu reaches is 1.1 billion and the number of daily active users of the Baidu app is 200 million. These stats demonstrate the huge potential of Baidu advertising if you are planning to market your brand in China. It’s a perfect platform to attract people who have a greater intention to buy. And it’s the best time to be on Baidu to woo the Chinese.
Do you’ve any questions about advertising on Baidu?
Search Engine Marketing Tips Are Necessary for Your Online Business
Digital Marketing
In today’s competitive market atmosphere, the traditional methods of marketing have already become more or less obsolete. The present-day demands digital marketing, and only by creating a functional online portal, businesses will be able to thrive here. For making the created online platform crowded with high traffic, digital marketing becomes crucial. SEM is the main form of digital marketing, apart from SEO. Whereas SEO will earn free, organic traffic, SEM will bring in the right customer to your website, and this will ensure a worthwhile deal.
Search Engine Marketing Tips Are Necessary For Your Online Business
SEM is an effectual way of augmenting the traffic to a website and thereby the sales revenue. This method is very much advisable to all medium and small companies, especially in today’s market environment, which is highly competitive. You must remember that there are very many companies that sell the same product or service, and attracting the potential customer to your site is a bit tough task. However, when you do the SEM campaigns perfectly, you can win the race comfortably. Here, the able assistance of a competent SEO company is imperative.
SEM is the method of using paid promotional campaigns that will become visible in the Search Engine Result Page (SERP). Companies who opt for SEM will have to place bids relating to keywords, which usually the searchers use while searching through the internet platforms. The ad material will pop up in the SERP. These ads can be text-based or product-listing. This type of campaign is also known as pay-per-click, as the companies will have to pay for the clicks delivered.
The best part of SEM is that advertisers can display their ads to the appropriate people who are searching for the product or the service the company offers. Moreover, as the searchers will be searching for the item as a part of immediate or top priority purchase, the chances of purchasing your product or services are high. You can expect to have spontaneous or instantaneous purchases. Then again, the professional expertise and guidance of a talented SEO company is a must for search engine marketing in China (adstochina.westwin.com/search-engine-marketing-in-china). Such an agency will be able to advise you on the relevant keywords or key phrases for which you should bid. Their practical experience will indeed support you in making your SEM tasks as it should be. This specialized assistance will be of great help to you, especially while organizing search engine marketing in China.
You must understand that it’s the keyword, which you choose to bid for will make the success of SEM, and hence finding the right keyword is the prime thing that you will have to do. Again, the keywords will vary according to regional trends. As regards the search engine marketing in China, one must choose the keywords prudently. Chinese people prefer everything in Mandarin, the Chinese language. People here are highly passionate about their language and culture, and only when you plan the promotional activities in line with this penchant, there will be the desired success for the conducted marketing activities. Hence, if you want to have effective search engine marketing in China, you must hire professional help.
Hire a Specialized SEO Company
To make the search engine marketing in China winning, the SEO manager you hire must have the expertise and experience, as regards the digital marketing process that prevails in the country. The SEO agency must be familiar with the functioning of the major local search engines like Sogou, Baidu, etc. The best way to find out such SEO companies is to search through the internet, as a result of which you will obtain the web addresses of the top companies. However, you must check the experience and expertise of the company before selecting a particular company. You can check the clients’ names and addresses, which normally all top companies will give in their websites. If possible, it will be wise to talk with some of them. That said, you must always consider the efficiency of work, rather than the pricing. Remember, you will have to pay a reasonable price to get quality search engine marketing.
Why You Should Hire a Digital Agency for Brand Promotion?
If you need to promote your brand, a digital agency Austin can make all the difference for your campaign. It’s more challenging than it may seem to create a strong brand, especially in today’s world, where a brand needs to be actively engaged online, following the latest online and social media trends, if it is going to remain relevant. Keeping your brand active and engaging is a full-time job in itself, and that’s why you should leave it to the experts who have the skills and tools necessary to build your brand the right way.
What is brand promotion?
Your brand is important to your business. It essentially translates to the overall experience your customer has with your company or the products or services you offer. A strong brand is recognizable and instills a level of confidence in the potential customers who encounter it. That, in turn, encourages them to buy your product or service over that of your competitors. Brand promotion is how you get the name of your company to that level of recognition. By promoting your brand, you are promoting your business in such a way that your potential clients will be comfortable coming to you because they recognize you as a reliable provider for their needs. For example, if you were looking to get a brake service done on your car, you would probably feel more confident going to a service department with a name you recognize and a level of service that has been verified by other clients (ie: a Toyota dealership) than you would be going to a business you haven’t heard of that doesn’t have strong brand recognition (i.e.: Steve’s Garage). A digital agency can help you establish the right kind of brand recognition for your business.
How to promote your brand the right way
How many Walmarts have you been in to date? When you walk into a Walmart store, you most likely already know where you need to go to find what you are looking for, regardless of which Walmart store you are in. That’s a part of Walmart’s brand. They wanted to unify their store layout so all their stores look and feel the same. It’s how they instill a level of comfort and familiarity in their customers, and a lot of car dealerships follow suit. It’s important to remember, though, that the physical properties of your business aren’t everything; you also need to make sure your online, or digital, presence remain as consistent and comfortable for your clients. A digital agency in Austin can help you create that uniform, consistent, familiar, and reliable presence so your customers feel comfortable coming to you first.
Beware: there is a wrong way to promote your brand
A digital agency in Austin will also make sure you don’t make a mistake with your digital brand that could cause your company irreparable damage. For instance, everything connected to your business that ends up on social media becomes a part of your digital brand. That means everything your employees post online or do at work can influence your brand—and that could very well change how people feel about spending money at your business. If one of your employees is caught saying or doing something belligerent or racist (like Starbucks’s recent scandal) and you don’t respond properly, that can become associated with your brand. A good digital agency in Austin will ensure you know the right way to maintain a consistent message through your digital brand—one that your customers will be happy to support.
Tips for Maximizing Results with Weibo Advertising
Importance of Weibo
Weibo, the popular social media platform in China, is an effective marketing platform as far as the country is concerned. This microblogging website, according to Wikipedia, holds almost more than 445 million active participants on an average monthly basis. With such astounding active involvement, there is an informal guarantee that the advertisements will reach the targeted consumer segments. Companies will be able to reach out to their entire clientele easily. In brief, this is the practical reason why Weibo advertising is deemed as a powerful method, as regards the Chinese marketing. In China, as elsewhere in the globe, social media marketing has become the main advertisement activity in recent times. The reason for this is that millions and millions of people take part in the discussions daily. As they come from different geographical and financial backgrounds, and different age groups, the advertisements placed within are sure to fetch positive results and that too swiftly.
Tips for Maximizing Results with Weibo Advertising
One prime reason why one should choose this advertisement method is the possibility of success. Companies can reach the targeted audience through active social connections. However, there are some significant points that one will have to keep in mind while opting for this.
Pick a Skilled SEM Agency: The main thing that one must do is to find out an expert SEM company that possesses practical experience in performing the Weibo advertising campaigns successfully. Only when the ad campaigns that you plan to do are performed exactly in line with the prevailing algorithms of the relevant search engines, you can expect to reap profits. Hence it is very important that the company that you select to perform the task must be experienced, technically perfect, and reliable.
Target Selection Is Important: This is the main thing that one will have to do before launching the related Weibo advertising campaign. One can choose the specific target group and the related demography. This means that the published advertisement will get spread precisely across the desired population, in line with the planning. The advertiser can specify the details such as the sexual category, the age group, and the main characteristics of the preferred group, and also the geographic specifications. These will ensure that the ad material goes to the intended populace.
Create an Excellent Profile: You must make sure that the Weibo profile is top with a great description and eye-catching design. The profile image must be clear and attention-grabbing. There must be the other details like the contact address, QR code, etc.
Pictorial Description: Weibo advertising will be much more impressive and effective when it is done using relevant images. It is a natural human penchant to follow pictures than words; hence, it will be practically wise on the part of the campaigners to provide some connected images along with the narrative in words. Having said that the images used must be of high quality; these must be clear and attractive. However, one must bear in mind that if high clarity pictures are not available, it is better to avoid images. When the given images are of low quality, then they will make the ad campaign run of the mill and viewers will get only a mundane effect. This will spoil the essence of the campaign.
Keep Your Staff Ready: One of the attributes of Weibo, which is worthy of note is the high reach and the same amount of responses. When you give a Weibo ad, then that means it reaches millions of people within your target group. Consequently, you must be prepared to take the feedbacks and queries of the customers promptly and effectively. You must be prepared to give prompt answers to the incoming messages. This matter is important and will stamp the success of your business.
Daily Checking is Good: It’s good to check the daily communication status; this will give you control on the daily happenings. The daily monitoring option will make this task easy for you. To sum up, when you hire the services of an experienced and expert SEM company, Weibo advertising becomes easy and effective.
