Category Archives: Marketing
Why Baidu is the Best Way for Marketing to Chinese Consumers?
Baidu is one of the most powerful search engines that is used by millions of people in China. Baidu Inc was incorporated in 2000 and has emerged as a popular platform with an unprecedented reach.
Google was banned in the Chinese Mainland in the year 2010. However, users in Taiwan and Hongkong continue to use google. Apart from these users, the primary choice for search engines for the majority of the Chinese population is Baidu.
If you are planning to extend your marketing efforts to target Chinese consumers, you must incorporate Baidu SEM in your marketing efforts. Here are a few reasons why Baidu is the best way to market to Chinese consumers.
Baidu holds a large market share.
Baidu is the second largest search engine in the World and holds about 76% market share in China. The robust platform is referred to as Google of China and dominates the Chinese market entirely.
The search engine has been growing since its advent in 2000 and has rendered the other search engines ineffective. With such a huge market share, Baidu SEM is a colossal and inevitable part of any marketing campaign in China.
People in China like to do research.
Research is the first step of the purchasing process in china. Chinese consumers like to do their research before making a decision. Only when they are satisfied with the information obtained, they proceed to make purchases.
Also, Chinese people are highly connected users, and the number of internet users on Baidu is increasing by the day.
Chinese consumers have a preference towards brands that they know and trust. Hence using a robust platform like Baidu is imperative to the success of your marketing efforts in China.
Chinese consumers are responsive to advertisements
Most consumers look at online adverts and promotions as disruption and inconvenience. This is not true for Chinese consumers. They are not only tolerant but also welcoming to advertisements.
When presented with relevant adverts, Chinese users are more likely to click on the ads to learn more about the product and brand. Hence, if you execute your marketing strategies efficiently in China, it can generate better reach and clickthrough rates.
Baidu is a robust and widely used platform
Baidu is a highly used search engine in China. It is no surprise that the platform offers a colossal reach.
The success of any marketing campaign depends on the number of users that the advert reaches. Also, with a high reach, it is easier to find potential consumers for your products.
Baidu offers you a unique opportunity to enhance your customer reach while maintaining your budget. Baidu is highly cost-effective especially considering the return you will be getting on your investment.
Statistically, Baidu has a much larger audience as compared to any other platform in china.
Baidu offers high activity and retention.
The wide reach of Baidu is also replicated in its activity levels. Baidu receives more than 5 billion search requests per day, which is very high even in comparison to Google.
For each visit, the time spent by the users is similar to that of Google. This means that Baidu has a high activity level and similar retention to a powerful search engine like Google.
Baidu is focused on Chinese consumers.
If your business is primarily focused in China or you are planning to venture into the Chinese market, Baidu SEM can be a powerful aid for your marketing efforts.
Unlike other platforms, the majority of Baidu users are located in China. The Baidu community is growing exponentially and offers a unique opportunity to target your marketing effort to the Chinese Mainland.
These are some of the important factors that make Baidu a prime choice for marketing to Chinese consumers. Baidu is a revolutionary platform in China that can create huge returns when utilized properly.
Sell to China Online: An Ultimate Marketing Approach to Be Thriving
Currently, countries are making the best of cross-border e-commerce. And in this process, strategies for selling to countries that have the bulk of consumers are a must. If you are loving to know what this is and how to make the best use of this current trend, stay with us as we deep dive into the thriving strategies to sell to china online.
Why China for Cross Border e-commerce?
Why China in specific for cross-border e-commerce? Well, we’ll come to it very soon.
China is the biggest consumer in terms of customer count. Right from fashion products to beauty products and baby items, any good product from overseas has the potential to become a hit in China. Provided, your marketing strategy should be top-notch and you should clear the restrictions that are often many on overseas businesses from Chinese regulatory.
Strategy to win when you want to sell to China Online
Unlike Western countries, China has a way different rules and stringent restrictions on outside businesses that want to step into the Chinese Mainland, even online. Here are some strategies that you should include in your marketing approach to make a thriving business strategy to sell to China online.
Work with a local digital marketing agency
Paperwork in China is mostly in Chinese. Besides, not every business that applies to online selling permission gets approved in China. The rules are strict and you need to submit many clearances to move to the next stages. Here’s where a local Chinese digital marketing agency will ease your burden. By choosing to work with a reputed local agency that can also communicate well in English, your life just turns easier to step into Chinese e-commerce.
Study the pulse of the audience
Chinese are known to be the biggest spenders on lifestyle and luxury products. A positive review from friends and peers will drive an average Chinese consumer to buy the product. Besides, China has a thriving culture of influencers. If your product needs influencers, you should not ignore considering an influencer marketing strategy.
Leveraging social media
Social media channels in China are altogether different from the rest of the world. WeChat is the king of the social media game when it comes to personal chat apps, while Weibo is the second option you should not ignore. These channels offer their own kind of ways to reach consumers. By leveraging them in proven and engaging strategies, you can reach a Chinese audience with ease. There have been many successful cases of businesses gaining positive attention through these channels in China. Besides, there are users for these channels not only in China but also worldwide. Thus, by choosing social media marketing through China, you can also reach global users who use these social media channels.
Topping up with Search Engine Marketing
By search engine marketing, you can reach a greater number of targeted users in a short span. Search Engine in China means Baidu. Thus, by a dedicated Baidu marketing agency, your goals related to your business expansion in China will be speeded up. Search Engine Marketing is the best approach when you want to get attention to your business or product from a specified geographical area and in a shorter period. By placing ads that are in tune with customer’s needs, you can draw the attention of customers towards your brand in an easy way by search engine marketing.
Playing with the content the right way
Chinese love sharing content that provides value to them. Videos, short clips, blogs, contests – any content that can make your brand unique will steal the hearts of the Chinese audience. They also love to share such value-adding and unique posts instantly. Thus, by playing with the content in the right way, selling to China online and reaching customers is a cakewalk for you.
Conclusion
Rules to sell in China online are different from other parts of the world. By taking the help of a digital marketing agency, you can get started with establishing your brand in China territory. Leverage social media marketing and top with search engine marketing by playing with good content, and your dreams to get closer to Chinese consumers is more than achieved!
What to look for in a lifecycle marketing agency
For businesses that sell products or services, lifecycle marketing should already be a part of their digital repertoire. If not, they’re missing out on a whole world of opportunity, especially as the traditional sales funnel model – flyers, newspapers, billboards, magazines, and TV – becomes more and more obsolete. With so many advancements in technology and digital platforms, these traditional forms of advertising no longer accommodate the many ways consumers interact with businesses and shops. Not as well as Facebook pages, Instagram stories, TikTok videos, and sponsored online ads do. There are so many more options to choose from, and there is so much information available within seconds that consumers are more knowledgeable and more hyper-aware of their purchases than ever before. This is exactly where a Lifecycle Marketing Agency comes in – their teams understand the lifestyle and digital dependency of mobile users, helping bring businesses into the 21st century with the most up-to-date strategies for connecting with and retaining new clients.
What is Lifecycle Marketing?
Because of the worldwide digital dependencies people have developed, a Lifecycle Marketing Agency focuses on appealing to the lifestyles of mobile users. Rather than focusing on separate campaigns, they analyze the entirety of a customer’s journey to build better relationships with them in order to turn them into a committed, repeat buyer. This is no easy task as modern buyers are not nearly as predictable as previous generations.
The Three New Buyers
There is an entire generation of people who don’t know what it’s like to grow up without a smartphone. The ability to simply reach into their pockets and pull out a handheld computer that al-lows them to learn, do, or buy things whenever and wherever they want has led to a whole new de-mographic of shoppers. A Lifecycle Marketing Agency understands who these buyers are and what they want.
1. The Well-Advised consumer is the consumer who wants to make purchases based on their ethics and morals, rather than on price point or branding. In order to sell to this buyer, a busi-ness must be able to tap into their conscience and connect with them on a deeper level. It isn’t enough to just make them aware of a product; they also need to inform them about why this product is unique, sustainable, and worthy of their money. A Lifecycle Marketing Agency has the know-how to go deeper than surface-level copy, appealing to the values and belief sys-tems of the well-advised shopper.
2. The Right-Here consumer expects all mobile experiences to tailor to them and what they want and need right here, right now. They are not interested in paying for shipping fees or in waiting weeks for a product to arrive. A Lifecycle Marketing Agency understands that these are the types of buyers to google “near me” when searching for what they want.
3. The Right-Now shopper wants the most convenient shopping experience possible, regardless of time and location. Appealing to this shopper requires flexibility and on-demand service, which a Lifecycle Marketing Agency can help any business provide.
The Framework of Lifecycle Marketing
A Lifecycle Marketing Agency is focused on providing customers with the kind of marketing and com-munication they actually want rather than blasting thousands of imboxes with the same emails and promo codes. After all, does every customer on a mailing list really want the same products? Do they all live in the same location? In order to connect with customers in an organic and personal way, in a market that is saturated with similar content, a Lifecycle Marketing Agency needs to gain a genuine understanding of who this audience is. This requires a lot of trial and error, but the result is a stream-lined marketing process that is efficient and effective in getting results. This framework includes three key factors:
1. The Attract Phase: the first step of lifecycle marketing is getting the attention of prospective customers. In order to do this, a Lifecycle Marketing Agency must first target this audience with content that will spark their interest, so much so that they give their information over to a business by signing up for an email or creating a customer account.
2. The Sell Phase: once a Lifecycle Marketing Agency has gained a customer’s attention, they will need to move on to the sell phase. In order to properly execute this phase, a business must understand their key audiences so they can reach out and share more about their products and services. As mentioned above, not every buyer reacts to the same information in the same way. Some prefer an alluring deal while others want to know more about manufacturing. It’s important to know when to offer which so that a sales pitch can be made.
3. The Wow Phase: this is the most critical phase for a Lifecycle Marketing Agency. Once a sales pitch and transaction have been completed, it’s time to work diligently to retain this customer and turn them into a repeat buyer. How is this done? Through thoughtful incentives, valuable (and free) information, exceptional content, and tailored offers.
What You Need to Know to Sell Online in China
Hire Experts to Sell to China Online
It’s a fact that irrespective of the happenings of recent times that shook the world because of the unanticipated attack of the Novel Corona Virus, business activities will continue to flow with the same global perspective as before. For sure, there will not be a looking back, because the world has become almost one entity due to the growth and expansion of the technology and the related tools. The internet has made the vast world pragmatically tiny, and every business house will be looking for augmenting their sales revenue by entering all the possible markets. That said, the grand market potential of China makes the country a suitable place for all businesses, and they take all the possible steps to pierce into the market. However, to sell to China online, professional proficiency is imperative. Only expert SEO agencies that have hands-on experience in promoting business activities in China will be able to sort out things right for you. They will guide you properly so that you can sell to China online effectively.
What You Need to Know to Sell Online in China
Of course, Chinese products have a global reputation, but that does not mean that the Chinese people show abhorrence to western products. The bulk of the population has a penchant for buying such products akin to the other areas of the globe, and they go for these whenever they get a chance, and they go for these whenever they get a chance. However, businesses that intend to diversify their business activities to China must be aware of some practical points.
- One main point that one will have to comprehend is that the methods of online marketing are distinctive in China and not in the same way as in the rest of the world. In this country, they have their specific search engines like Baidu, Qihoo 360, Sogou, etc., and the online platforms must go well with the algorithms of these search engines. The SEO agency that does your optimization works must be well aware of the functioning methods of these search engines. The Chinese population value these search engines and microblogging sites, and there is a high probability that when you do your business promotion campaigns through these, you are sure to succeed.
- You must make sure that all the contents are in the local language, Mandarin. Chinese people give preference to their national language, and only when the website contents are in this language, people will look through the web pages. Besides, the contents must be valuable as regards the products you sell. Readers must get a precise idea about the products by reading your web pages.
- In the same way, the country has specific social sites, and the SEO manager must be aware of the functionalities of these microblogging sites. Only then, fruitful interaction with the customers will be possible, which will lead to the augmentation of sales. This is the best method to augment the site traffic and will earn new clients and retain existing customers.
- Businesses must host their websites in China, and make sure to optimize the same for all devices such as desktops, laptops, notebook computers, tablets, and smartphones. Such definite optimization is a must, as in our time, people use all these devices. While doing this, they must remember that there are some specific popular search engines in China and must do the optimization in sync with those search engines.
- Another main point is that customers must get easy payment options. Companies must make sure to incorporate the popular payment options like WeChat Pay, UnionPay, MasterCard, Visa, AliPay, PayPal, etc.
To Sell to China Online – Hire an Expert SEO Agency
When you search through the internet, you will be able to find a lot of digital marketing companies that have experience and expertise in performing online advertorial campaigns in the region where you want to sell your products. You must shortlist some SEO companies after perusing the details given in the web pages and select the best suitable one by considering the experience, services provided, customer reviews, and the pricing.
Digital Agency – Boosting the Brand Recognition
The most successful companies have the same thing in common: a strong brand identity. Branding brings consumers and companies closer together through powerful storytelling and the development of an intricate relationship. Brands put a face to a company. They act as a point of understanding and help consumers navigate a company’s identity. The most popular products can be recognized by a logo, a slogan, or even a color scheme. All these elements are roots of brand identity and are powerful drivers in the marketplace. Digital agencies in Austin know the ins and outs of building brand recognition, and for companies looking to give their own brand a boost, collaborating with experts in the field is the most effective approach to building a strong brand. Before getting started on the journey of brand building, knowing the basics of branding will make navigating the process a bit easier.
What is a Brand and why is it Important?
“Building a brand” is a common term that, while thrown around almost too much in the marketing world, isn’t fully understood by companies across the board. A brand can be thought of as a company or product’s story. A brand is what consumers think of when they see a logo or a commercial; it is a company’s essence. What makes building a brand so important is the role of brand recognition within the marketplace. When a company has a solid reputation, their brand is revered and respected. This positive branding is not built overnight, and there are a number of digital agencies in Austin that are dedicated to helping companies expand their brand recognition.
Building a brand takes time, consistent messaging, and dedication to honoring a company’s values. Of course, depending on the industry, not every company is going to have an elaborate mission statement that drives their branding, but having a well-established brand, supported by a digital agency Austin, develops a relationship of trust between companies and consumers.
Methods of Building a Brand
Branding is a chance for a company to share their own story and introduce themselves to consumers around the world. The most important aspect of building a brand is consistency. All messaging and advertisements from a company should tell a similar story. Advertisements that stretch too far from a company’s values and identity are often seen as ingenuine and even confusing. This consistency can be as simple as maintaining a company slogan and working with the same color scheme, or as complex as rooting all messaging in a value system. Branding is a way for buyers to get an inside look into what a company is about and what values drive their mission. Partnering with a digital agency in Austin is an effective way for companies to develop their own brand identity.
The Role of Digital Agencies in Brand Recognition
Building a brand does not happen overnight, nor does a good brand come about without the assistance of experts in the field. Digital agencies are specialists in brand development and work alongside businesses to create compelling narratives that let a brand truly shine. There are a number of steps involved in brand development. Digital agencies come equipped with experience and an understanding of each step, and further, ways to make the process a company’s own. The best digital agencies will come ready for collaboration. After all, their mission is to help a company develop its identity – not create an identity for a company; however, some identities need a bigger push than others. The best digital agency in Austin will come ready to do the pushing.
Finding the Best Agency to Partner With
The ideal digital agency in Austin will have experience within the company’s field. For companies looking to partner with an ad agency, it is a good idea to do some research on an agency before signing the dotted line. Look over their portfolio, watch the advertisements they create, get an informed impression of the type of material the agency has had a hand in shaping. Collaboration is key when hiring an external body to develop a brand strategy. Building a brand can be a delicate process and a company needs to know the digital agency they are working with understands their company values and what story their brand needs to tell.
How to Increase your Company Income with an Advertising Agency
There are a lot of good reasons to work with one of the many top advertising agencies in Los Angeles, but the number one reason is that it will increase your company income. Every new business can become more successful more quickly by working with one of these top advertising agencies Los Angeles, rather than trying to do it all alone.
For companies who are just getting started, this may seem like an unreasonable expense, but in fact, working with the top advertising agencies in Los Angeles, or wherever you choose, can help your business succeed. After all, these top branding agencies Philadelphia do know how it’s done; that is how they succeed, and how they help clients succeed.
Their main role is to be a go-between and to help clients negotiate with the various media vendors, such as their website developers, search engine marketers, and others as needed. Clients and businesses want to work with the top advertising agencies in Los Angeles because the agencies have the experience of doing this more successfully, and they make it all look easy.
That is the biggest benefit. New companies and startups can increase their company income with an advertising agency because the new business is able to tap into the wealth of experience working with these companies and sharing their advice. It saves time, and it is invaluable for anyone who is uncertain or who just wants the cost benefits of time saved through having someone else deal with the advertising problem. Working with one of the top advertising agencies in Los Angeles can turn fortunes around quickly.
How do the top advertising agencies in Los Angeles actually make money?
Companies who are contemplating working with an advertising agency are usually wondering about this question. Those who don’t understand this answer may find themselves with a puzzle because they would be unsure about how to bring revenue themselves through advertising without this answer. The point to hiring an advertising agency is to bring in more business, of course, but not to engage in spammy practices, or anything else that the clients themselves would not like to be caught up in as consumers.
The top advertising agencies in Los Angeles only succeed when their client succeeds. Here is how they can help. Some advertising agencies earn their profit and make money by charging their clients by the hour, but that is not the main way that the top advertising agencies in Los Angeles or any other city do it. They take a percentage on the investment, on the return of the revenue that comes in after the ads are in place. They also earn money through project work, and with the greater success of the project, there is greater income.
So obviously, through increased company income with the help of one of the top advertising agencies in Los Angeles, the company has more money to spend on the advertising budget.
Why it is hard to do this alone?
Companies who do hire the top advertising agencies in Los Angeles do so because they are not advertising experts themselves, and that is not how they want to spend their workday. At least, they don’t want to do it without having the benefits of a creative team to advise them. The main point to hiring the top advertising agencies in Los Angeles is to parcel the work to the individual on the team with the greatest strength in that area.
If there are so many top advertising agencies in Los Angeles and in other cities, how do you find the right one?
Do an internet search, find a few you like, and talk with them. Hear about their vision and offer yours. The key to working with these agencies to increase your income is to find one you like and agree with. Working with a top advertising agency in Los Angeles will bring increased invisibility for your brand and greater customer involvement with that brand, but significantly, that brand involvement must come in a way that the client likes. Any of the top advertising agencies in Los Angeles will be your gateway to improved resources, like researchers, designers, social media managers, and SEO experts. They thrive on new, creative ideas, and so will your company.
Five Social Media Marketing Tricks You Need to Know in 2020
Why Social Media Marketing?
Tactical involvement through the various social media sites has become par for the course of the modern-day marketing methods. Such planned activities are crucial to pierce into the targeted consumer segments. Social media platforms are very much active for the past few years, and almost the bulk of the world population, irrespective of age and gender, actively participate in these sites. Taking into consideration the present social scenario, wherein the novel coronavirus has become an invisible threat to human life, this involvement will continue and will move on with great impetus. Nevertheless, it is also vital to decide through which social media platforms one will have to perform the planned promotional activities. Hence, contacting a locally experienced SEO company is essential. For instance, if your targeted audience is in Miami, you must get in touch with an adept SEO agency, which is well-versed with the demands and aspirations of the Miami residents. Only then, the social media marketing Miami will become successful.
Five Social Media Marketing Tricks You Need to Know in 2020
The year 2020 has marked significance when compared to the yesteryears. Covid-19 has practically gripped the contemporary period, and everywhere you can see the threat of this virus. Because of this pandemic, online shopping has gained new momentum, and hence, digital marketing is vital these days.
• Hire an Expert: There are some pragmatic ways to make social media marketing efforts successful. Almost the bulk of the world population has started to depend on online methods even to shop the daily necessities like groceries, vegetables, milk, etc. Hence, prudent digital marketing is highly significant in our time, and this is all the more true as regards cities like Miami. To enjoy winning social media marketing Miami, you must hire the professional competence of a trained digital marketing company.
• Decide the Platform: There are numerous social sites, and you will have to pick the effective platforms, which will fill the bill for your specific promotional campaigns. You must decide the platform by taking into consideration the popularity and reliability of the site as regards the customer segment which you want to address. An expert SEO agency will be able to plan and implement those movements meticulously.
• Build Community: Creating an influential group within the related social site is one main thing that every marketer will have to make sure, and businesses must make it a point to start such a creation from the beginning stage itself. Content creation is significant here; it should be educative as regards the products or services you sell to the consumers. The readers must get a concrete idea about these by reading your posts.
• Client Service: Customer retention is equally significant as the process of increasing the clientele. For this, along with posting handy and beneficial content, companies must also make it public that there will be practically useful customer service options. Every customer will be looking for handy customer service, and if you can provide this, for sure, they will not leave you, and whenever they need your products or services, they will buy the same only from you.
• Prompt Involvement: This part is crucial; you must be prompt in answering the queries from the present or potential customers. Prompt answers will satisfy the individual who has posted the query. Consequently, he or she will recommend your products or service to friends and relatives.
Social Media Marketing
Social media marketing is an inevitable part of digital marketing, and devoid of this activity, companies will not be able to tap the full potential of the existing market possibilities. That said, the digital marketing agency with which businesses must handover the task of social media marketing must have thorough knowledge about the customers’ penchants as regards the related products or services. Hence, to make the social media marketing Miami winning, the advice and guidance of a reliable digital marketing company are essential. The agency must be qualified and must have hands-on experience as regards social media marketing Miami. The best way to find out such a company is to search through the internet. Though you will get a plethora of options, it is only wise to hire the most appropriate company. Most important, the company must have a proven track record; moreover, pricing must be competitive.
Top Reasons to Hire a Video Production Company
Today companies recognize the inherent value and advantages of using corporate videos for marketing purposes. The cameras have become more powerful and less expensive which has lowered the barrier to entry in video production.
Many of us carry smartphones that have powerful cameras but that does not mean we are well equipped to shoot corporate videos. Here are some top reasons to hire a video production company Miami to make corporate videos.
They Have the Right Equipment Needed for the Job
A video production company is likely to have all equipment needed for the job which might not be the case when you decide to do it in-house. The professional staff carries all equipment needed to shoot a great video and they also have backup supplies.
When you decide to shoot the video with in-house video production team, the first thing you need is hi-tech video equipment. You cannot shoot professional videos using mobile phone cameras. The cost of professional cameras can be a few thousand dollars. Not to mention you also need lights and a host of other things for video production.
It does not make sense to invest thousands of the dollars in purchasing equipment needed for video production when you just want to shoot a few videos. Hiring a professional video production company makes sense when you need great videos to promote your business.
They Have a Well-Trained Team
Video production is teamwork. It is not simple as holding a camera in hand and start shooting. Though shooting videos looks simple, making corporate videos is a complicated thing. Having the right equipment is only one part of the puzzle, having a well-trained team is necessary for creating great videos.
Depending on the type of commercial video project, your production team might include director, cinematographer, digital imaging technician, camera operator, first assistant camera, lighting director, lighting technicians, audio technicians, and other ground staff.
The team of video production company in Miami will have years of experience of working together and that knowledge will translate into producing a quality corporate video production for your organization.
They Are on Top of Latest Trends
Video marketing has evolved significantly over the last few years with advances in technology. Content marketing trends shift over the time and what worked last year may not work now. The in-house video production team which makes few corporate videos in a year may not be deeply connected to the industry and hence lack knowledge of the latest trends in video marketing.
On the other hand, the main job of the video production company is to make corporate videos and they are always making corporate videos for their clients. Hence, they have knowledge of the latest trends to figure out aspects that should be focused on creating great corporate videos that would successfully achieve its business goals.
They Can Save Time
An experienced video production company brings a fresh perspective to the campaigns with their knowledge and experience. The right video production company can integrate with your team and become an extension of your organization.
Further, professional video production teams work with their clients to develop their video production initiatives in-line with their initial vision and the timeline discussed at the front end of the project.
Your corporate video is more likely to be the center of your marketing promotions. It is not a wise decision to risk the reputation of the company by publishing an average video. Video production companies in Miami specialize in one thing; corporate video production and they can help you to create videos that are well produced and capture your story to drive traffic.
Did we miss to mention any reason to hire a video production company?
Why Work with a Law Firm SEO Expert?
Gone are the days when people would use yellow pages to search for lawyers. Reports say, 96% of people seeking legal advice turn to search engines.
You need to invest in SEO if you want to be found by your clients. But you cannot depend on just about anybody. Only a law firm SEO expert will know what keywords to use that will match user queries on search engines.
Let us look at some more reasons why you should go for law firm SEO expert services:
Helps You Rank on the Top of SERP
Most of your potential customers don’t look beyond the top few listings on the first page of search results. A law firm SEO expert can help you achieve top spots in search results on all the major search engines such as Google, Bing, and Yahoo.
The more visible you are, the more traffic you will generate. With the right kind of content, this would transpire into more leads and more clients for your law firm.
Word of mouth and references will get you clients but if you can latch on to the millions of mobile and desktop internet searches made every day, you will see the kind of growth that will help you leave your competitors behind.
Foolproof SEO Strategies
Only a law firm SEO expert will know what strategies to use so that Google and the other search engines rank your site higher. And this goes beyond just selecting search terms (keywords).
Codes are placed on your site for on-page optimization. Law firm SEO services also optimize content for posting on other sites and platforms. They can even help you build quality backlinks to boost your website’s rank in search engines.
Many potential clients don’t realize they have legitimate claims. Selective legal overviews about your cases on your site can help them understand whether or not they have a valid claim. If your content helps them, they are more likely to hire you. And SEO experts can help you build such content.
Expert law firm SEO services providers can even help you boost your social presence.
Manage Your Website
Law firm SEO specialists ensure that your website has the right automated features. Without proper assistance and helpful features, your prospective clients will visit your website and do nothing more.
With automated site features that are triggered by SEO tools tailor-made for your law firm website, your prospective clients get many options such as:
● Receive quick paths to relevant legal topics and services
● Chat online with a chatbot or a representative of your law firm
● Schedule a consultation or choose a good time for a to follow up call
● Download free information about recent trials, verdicts or settlements
● Choose whether they want to be added to the marketing database
Review and Analysis
Law Firm SEO experts go about their job in a professional manner. Based on various website metrics and relevance they analyze whether your content is performing as per expectations. Some of these metrics include:
● Click-through rate (CTR)-This is the number of people who click on your ads, arrive at your site and take the desired action.
● Time Onsite-How much time users spend on your website, where they spend the time. Perhaps they are reading past cases or entering their own case details in a web form.
● Bounce rate-Where users are leaving your site. The content may have used complex legal terminology that the general public is not conversant with and find it heavy or perhaps the cases mentioned are old.
● Content sharing-The The number of times users shares a piece of content such as reposting it on social media or emailing it to another person.
Law firm SEO experts have knowledge of both SEO and legal aspects. So, after analyzing the data, they are able to come out with suitable solutions.
For example, some content has to be removed and some others can be reoptimized to target new sets of legal keywords.
Little things like making sure that your blogs are up-to-date and your recent posts focus on how you have helped your past clients can help potential customers make up their mind in your favor.
So do you have any questions about choosing a law firm SEO expert?
Five Benefits of Hiring the Best Digital Marketing Agency
Benefits of Hiring the Best Digital Marketing Agency
• The main advantage of hiring a gifted digital marketing agency for promoting your business activities is that such a company will be aware of the possible pragmatic solutions as regards the existing digital marketing snags. The online promotional strategies will be different in different countries. For instance, for online promotion in China, one must know the specific social reality that prevails in the country.
• A professionally capable SEO Company will be able to maintain the growth of your business. You will be able to maintain a steady ROI (Return on Investment) as there will be constant monitoring.
• When you hire an experienced digital marketing agency, you can expect to have a natural increase as regards the website traffic and the resultant sales revenue. Top digital marketing companies will be aware of the various SEO and SEM methods that will boost up your business.
• Such companies will have thorough knowledge about the different related tasks like keyword research, analytics, assessing the competitor’s moves, search engine marketing, etc., precisely in sync with the digital marketing methods that prevail in the country where you want to focus.
• Besides, the SEO managers will have an exhaustive understanding of the algorithms of the prominent search engines and social sites. These search engines and microblogging sites are the ones that will decide the winning nature in the contemporary market, where digitalization is the core of everything.
Digital Marketing Agency- Pertinent Points to Check
• The China digital marketing agency in London should be a one-stop solution provider and must be able to provide you cross-border service. The agency must have assisted various brands in China for entering into the shore of success.
• The company must have experience in display advertising like the Native Ads, In-Feed Ads, and Banner Ads. Other than these points, the SEO Company must have definite knowledge about the website localization, including design and development, domain hosting, and website translation.
• The China digital marketing agency in London must be able to provide you the required strategic consulting as regards China market and consumer research and market entry planning. This point is vital, which will decide the success of your digital marketing efforts in China.
• The SEO executives who work with the company must be familiar with the SEM tasks as regards Baidu, Qihoo 360, and Baidu, which are the popular Chinese search engines. Once you become successful in this part of the promotional campaign, then that means you will be able to bring in success as far as your marketing efforts in China is concerned.
• The China digital marketing agency in London that you are going to select must also have practical experience in social media marketing, especially through the popular China microblogging sites such as WeChat and Weibo. They must also possess hands-on experience in planning and running KOL/Influencer campaigns.
• As far as China is concerned, the main search engine is Baidu, and the key microblogging sites are WeChat and Weibo. When you see that a particular SEO agency has certifications from WeChat, Weibo, and Baidu, you can consider that agency as an expert and dependable one.
• Another thing that you will have to consider while signing a contract with a digital marketing agency is the customer retention rate. Most of the top SEO companies will give this statistical data on their website. If the percentage of retention is more than 80%, certainly that company will be highly experienced and has the professional power to put your website on the first page of the SERP (search engine result page).
Experience is another criterion that you must count while selecting a China digital marketing agency in London. If an agency has more than a decade of service in their bag, for all means, you can deem it as a dedicated SEO company. Only the companies that get the approbation from their clients will be able to carry out business activities for a long period. Such companies will be reliable, and for sure, you can trust their professional capability.
Top Four Options to Advertise Successfully on Weibo
Weibo is one of the most popular social media platforms in China. It provides an effective platform in terms of advertising opportunities for foreign brands. You can use Weibo to build a loyal following, create brand awareness, and engage with a large and active community of potential customers. However, due to the complexity of the platform, Weibo Advertising (adstochina.westwin.com/weibo-advertising) can be difficult to execute.
Here are the top four advertising options that will help you build a rapport with Chinese consumers on Weibo:
1. Display Advertisements
2. Search Engine Promotion
3. Fan Headline (also called ‘Fanstop’)
4. Fan Tunnel
1. Display Advertisements
A display ad is an ad that every Weibo user sees when opening the app. This means that these ads cannot be avoided and therefore are very suitable for brand promotion.
When users click on your display ad, they are taken to your website. Display ads are found on different Weibo pages as well and their pricing depends on page placement, size of the banner, and keyword association.
2. Search Engine Promotion
Weibo search engine promotion focuses on increasing the visibility of your corporate account. The Weibo search engine allows for browsing of accounts, posts, and fan pages. It pre-loads the search bar and displays your account at the top of search results when the suggested keywords are searched. Pricing depends on the popularity and competitiveness of the keywords chosen.
3. Fan Headline (Fanstop)
Fan Headline is another popular option for advertising on Weibo. It offers quick and efficient ways of promoting your account or posts on Weibo based on daily updates and social networks of targeted users.
There are three types of Fan Headline on Weibo:
● Fan Headline for Posts
● Fan Headline for Others’ posts
● Fan Headline for Accounts
Fan Headline for Posts
This option is commonly used when you want a Weibo post to be seen by people within your existing fan base and their connections. A Fan Headline Weibo post would appear at or near the top of users’ feed within 24 hours.
You can reach out to potential followers based on different industries and interests. For example, if you wish to promote a certain post related to travel, Fan Headline will select users who follow or are interested in travel-related news.
Also, you can select 1 to 5 Weibo accounts and promote your post to users who are similar to users of these accounts. The price of a ‘Fan headline for Posts’ varies with your follower base-the the more followers you have, the more expensive it is.
Fan Headline for Others’ Posts
This is similar to the previous one. The difference is that here, it is used to promote another user’s post which will appear at or near the top of their followers’ feeds instead of yours.
If you tie-up with a KOL who releases a post related to your brand, then you can use ‘Fan Headline for Others’ Posts’ to pay and promote that post with the hope that followers of the KOL will be influenced to buy your product or service.
Fan Headline for Accounts
This is another effective form of Weibo advertising. If you pay for a Fan Headline for your corporate account, it would be recommended to Weibo users for a limited time, say, 72 hours and will target those who are the most likely to follow you.
4. Fan Tunnel
This advertising option would be suitable for you if you are looking to gain additional followers and reach new customers. Fan Tunnel functions much like a ‘Fan Headline’ as it also promotes Weibo posts or a Weibo account but it can help you reach a much larger group of Weibo users as it sources the entire Weibo user base.
It provides you with more targeting options as you can choose users by specifying age, gender, region, interests, and even the type of device used. For new brands that don’t have a following, this is the best way to build one.
Conclusion
Information on the Weibo platform changes frequently and has the potential to spread exponentially. So, if you are looking to sell your products and services in China, you cannot ignore Weibo advertising. Do you’ve any questions? Please feel free to leave your comments below, we’d love hearing from you.
Ways an SEO Company Makes Your Site More Visible in Search Results
If you have a website that sells products or provides services or you are into digital marketing, you should be familiar with the word SEO or Search Engine Optimization. However, those who are unfamiliar with the term, SEO companies all across the globe use a series of topics and keywords for increasing the visibility of websites for getting high ranking on the search result pages. When a website gets a higher ranking on search engines such as Bing, Google, and others, it means more consumers can able to access the products and information thereby generating more traffic to the web page. It may sound like a simple process but to have a solid online presence, you need to consult the experts who are skilled in SEO trends and various online practices. It is vital to realize that you cannot take care of everything when running a business and few things are better left to others. Therefore, we will be discussing a few ways that an SEO company Houston will be making your website even more visible.
Optimize images and pages
The most time-consuming work on any SEO list is to optimize every image and page on your site, specifically the main pages with well written, alt-tags, descriptive content, and captions. The content must include specific target phrases and keywords that can fit naturally with the site. However, do you know the phrases and keywords that will attract a large audience? For this, you need to contact an SEO company that knows all the tricks to make your site visible among the customers so that you can easily focus on running other aspects of the business.
Meta descriptions and title tags
A title tag denotes the headline or the title of your website and meta-descriptions are referred to as the descriptive text. Both of them are quite crucial as they inform the search engine about the purpose and the content of your website and also dictate how your pages will be appearing in search results. Every page on your site must include meta-descriptions that contain the keywords and a title tag, which helps in increasing the amount of traffic your site receives. Although there are numerous web-based tools for getting an accurate assessment of every page on your site including meta-descriptions and title tags, an SEO company in Houston ensures you get the highest hits.
Redirecting 404 errors and shareable content
When the URLs become outdated or there are broken links, you will get a message – 404 not found. They are not only annoying for the users but also interfere with the number of pages that Google can index. Although 404 errors will not reduce your ranking severely, still it is handy to have an SEO firm for setting up a 301 to restore or redirect a page showing 404 errors where there should not be any such error messages.
One of the top-ranking parameters for the search engine’s algorithm is sharing the content. SEO firms ensure that there are social share icons to your newsletters and blogs so that the content is highly visible and can earn more number of inbound links.
